At the forefront of far-reaching advocacy efforts to create awareness about the deadly novel strain of coronavirus, COVID-19 in Lagos, Nigeria was Nigeria’s leading experiential marketing agency, Abelinis Limited. The now-dreaded coronavirus took the world by surprise bringing health facilities, business and social activities to their knees and Nigeria could not have been spared. When the pandemic hit the shores of Lagos, Nigeria on February 28th, 2020, not many could envisage how it would spread like wildfire and the chaos that would follow. The Lagos state government had on March 30, 2020 commenced a total lockdown of the state in line with the directives of the Federal government, enforcing several rules and regulations –many of which were alien to the masses- including the closure of schools, churches, and certain businesses; the compulsory use of face masks and social distancing. Led by the energetic Abiodun Richard Oshinibosi, the Abelinis team in its usual fa
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